Today’s guest is a sophisticated consumer who has experienced the full spectrum of brand interactions online. From frustrations with trying to find customer service contact details on your website to being wowed by personalized offers and a one-click checkout, consumers have faced the whole gamut of human emotion when it comes to eCommerce experiences.

To meet, or exceed, today’s guest expectations, hotels must deliver experiences on par with the best eCommerce brands to stand out from the crowd and earn long-term loyalty from their guests. In this guide, we’ll highlight several eCommerce tactics that when deployed effectively, will continuously drive more demand and sustained profitability via your direct booking channel – your hotel website.

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About Cendyn

Cendyn is a global hospitality cloud-based technology company that enables hotels to Find, Book, Grow - driving revenue, maximizing profitability, and creating deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn has over 32,000 customers in more than 150 countries including brands Outrigger Hospitality, Hyatt, IHG, Aman Resorts & Hotels, Relais & Châteaux, Banyan Tree Hotels & Resorts, Coraltree Hospitality, and Onyx Hospitality Group - generating more than $20 billion in annual hotel revenue. The company supports its growing customer base with offices across the globe. To find out more, visit cendyn.com.