Shanghai – Holiday Inn, a member of InterContinental Hotels Group (IHG), recently held a brand evolvement launch event at Holiday Inn Hangzhou Binjiang in collaboration with famous singer and Greater China brand ambassador, Mao Buyi. Through a new brand manifesto and theme song " The Brighter Side of Travel ", Holiday Inn showcased its commitment to innovation, creating a warm family-like atmosphere for travelers in an upgraded guest experience. The brand is commitment to make more genuine connections with them and create moments of delight that deliver an experience of true hospitality.

Ms. Florence Hu, Chief Marketing Officer, IHG Greater China, said: As one of the first international hotel brand entered China, opening its first hotel in Greater China in 1975 with Holiday Inn Golden Mile Hong Kong, and entering the mainland China in 1984. Over the past four decades, the iconic green Holiday Inn logo has accompanied the rise of China's tourism industry with rapidly expanded across cities nationwide and has witnessed the history and development of the hotel industry in China. With our brand evolvement, we have learned that our guests cherish the present moment, value their connections with others and treat these treasured memories as precious assets. With this in mind, we are delighted to be joined by singer Mao Buyi as brand ambassador for Holiday Inn. With his warm and heartfelt reputation, and his healing voice, we aim to connect with a younger generation of travelers through this new theme song, creating more beautiful, memorable experiences at Holiday Inn.

During the event, Greater China brand ambassador Mao Buyi shared his own travel memories, saying: Whether it's for work or leisure, a warm and comfortable stay experience has always been a key requirement for me when choosing a hotel. I am delighted to cooperate with Holiday Inn, where each stay is filled with warm smiles that instantly feel familiar, making me feel like I am returning home. My stays here are always cozy – and I hope everyone can share in this feeling at Holiday Inn and create their own new memories.

A Rejuvenated Holiday Inn Creates Warm Memories

For over 71 years, Holiday Inn has been committed to make more genuine connections with guest. With its unique brand DNA, it attracts like-minded individuals to create new memories. The Holiday Inn "GREEN", a smile for all occasions, mixing business and leisure, and warm welcome services form the basis of beautiful memories at Holiday Inn hotels. From warm and bright color palates to welcoming and friendly staff, Holiday Inn always deliver service full of optimism, forever looking for ways to create more enjoyable stays.

New Brand Identity: "Green" Holidays Serve as a Beacon for Travelers

The brand’s iconic green is more than just a hallmark green exterior lighting, it is a beacon for guests. Familiar colors and design styles create a sense of belonging and familiarity for everyone. The next generation design concept features bulk amenity from The White Company, a high-end lifestyle British brand. Its stylish, minimalist large bottle designs not only align with the hotel’s refreshed brand, but are also contributes to the sustainable development of the environment, guiding guests to create “Responsible Travel”. This year, IHG One Rewards has also deepened its cooperation with Ant Forest, expanding the " Responsible Travel" project to unlock more sustainable travel options.

A Smile for All Occasions

At Holiday Inn, every experience is designed to make guests smile. From friendly staff, a subtle smile design, "smiling” eggs on the breakfast table, to light color embedded throughout hotel and joyfully speaking, e providing an experience for guest with warm, welcoming and upbeat.

A Distinctly ‘Holiday Inn’ Hello

From the moment guests step into a Holiday Inn, no matter their age, they can feel the warm and welcoming atmosphere. From the unique and highly-recognizable "H" logo to spacious and comfortable sofas; from relaxing music, to the pleasant fragrances of warm ambers, sandalwoods, and crisp neroli – every detail of Holiday Inn conveys an inviting welcome to guests. Since the brand's establishment in 1952, children aged 12 and under can enjoy the privilege of “Kids Stay & Eat Free” program, which includes only eat for free when they choose meals from the Kids Eat Free menu and share the guest room with an adult family member. Additionally, the hotel offers a family-friendly experience designed for kids “Hey! That’s My Monster” to create a warm and memorable stay for guests

Mixing Business and Leisure

A combination of business and leisure, remains a hot trend in travel, and the new generation of Holiday Inn hotels perfectly expresses this blend. Whether the open lobby space that integrates working spaces, socializing, and leisure activities, or the independent spaces in guest rooms with dual round tables, the hotel’s features meet guests’ varying needs for business travel, friend gatherings, or family trips – enabling them to create more beautiful moments to connect.

The Brighter Side of Travel

Holiday Inn’s brand-new theme song " The Brighter Side of Travel " by Mao Buyi has now been released on NetEase Cloud Music. The song is inspired by the ordinary, everyday moments and memories that are created at Holiday Inn hotels, with familiar scenes that convey the heartfelt warmth that the brand creates for every guest. It tells of best friends who haven't seen each other for a long time, finally meeting as planned – singing and dancing in spacious rooms, as if all their daily troubles are forgotten. It tells of couples whose wedding plans have been on hold, finally having their belated celebration with family and friends at the hotel. There are fathers who take time out of their busy schedules to travel with their children, and here they see their child create art for the first time. There are travelers who hurriedly enter the lobby on a rainy night, where hotel staff take their heavy luggage and hold large umbrellas to shield them from the rain. It tells of many young professionals just starting their careers, bonding with colleagues, expressing their passion and determination, and accompanying each other in their journeys. At Holiday Inn, new stories unfold every day – and here they are sung in the voice of Mao Buyi, creating a sense of familiarity for unfamiliar travelers.

As the award-winning global icon for its heartfelt hospitality, Holiday Inn will continue its local focus with new openings in popular cities and destinations such as Dalian, Beihai, Xi’an, Chengdu, Huzhou and Kanas. Holiday Inn hotels can also be found in niche destinations, such as Holiday Inn Shanghai Nanjing Road, Holiday Inn & Suites Qingdao Jinshui, Holiday Inn Xi’an Chanba, and Holiday Inn Chongqing Guanyinqiao. Whether for a family vacation or business trip, guests can continue to enjoy the welcoming comfort of a Holiday Inn.

With the strong recovery of the travel market in Greater China, Holiday Inn is offering a refreshed visual experience, optimized spaces, updated room amenities, and ubiquitous smiles – providing guests with constantly upgraded accommodation experiences. Holiday Inn Hotels & Resorts currently open 127 hotels with another 80 in pipeline in the Greater China. In the future, Holiday Inn will continue to pursue localization along with brand innovation to provide guests with better stay experiences. At Holiday Inn, every fresh but familiar destination effortlessly creates joyful reunions and new heartwarming memories.