Knowland, a provider of data-as-a-service insights on meetings and events for hospitality, reports that September event volume increased 21.7% over September 2022.
Nashville saw the highest percent growth at 30.7%, with L.A. coming in at 22.3% over 2022. For the top five performing markets, national associations took the lead, with healthcare, education and weddings leading as top industry growth drivers. This data is sourced from Knowland’s sales intelligence platform designed to help hoteliers build and protect a hotel’s revenue base.
Nashville’s growth was stimulated by the healthcare and technology industry segments, representing 34% of the corporate events in the market. The average number of attendees for Nashville meetings was 101, and the average meeting space used was more than 2,692 sq ft. As L.A. hoteliers continued talks with strike workers, the market still grew over 2022.
The following three markets: Oahu Island, HI; Las Vegas; and Denver, rounded out the top five growth markets.
Top markets outside the top 25 (by event volume percentage growth) were Lexington, KY; Louisville, KY-IN; Madison, WI; Bergen-Passaic, NJ; Jacksonville, FL; and Memphis, TN-AR-MS.