Flywheel News | August 2023 Hotel Digital Marketing News | GCommerce

1. Google Sending Out Alerts Re: UA Data Processing

Months after what was expected to be the official deadline of when Google UA would top processing data, account owners are getting alerts that their UA accounts have officially stopped processing new data. Have you noticed this in your Google UA accounts yet?

2. TikTok Officially Announces Search Ads

According to TikTok, 58% of users discover new brands or products on the platform. Now, advertisers can capitalize on this even more with the introduction of the search ads toggle. This feature is automatically enabled with the creation of an in-feed campaign but can be disabled if desired. Learn more about this new feature and where it appears on the platform here.

3. Instagram Launches Multi-Advertiser Placements, to the Display of Advertisers (And Users)

If you’ve scrolled through Instagram recently, you’ve probably noticed a new cluster of 4 ads lumped together in what is officially called the Multi-Advertiser placement. Although CPMs with this placement might be less expensive, the fear is that users will quickly start skipping over them, and they’ll provide little value to advertisers. Learn more about this new feature and how to opt out here.   

4. Metasearch Products for Any Property in Any Market

As metasearch continues to expand into one of your most important channels for direct revenue, it’s essential to understand your choices in terms of pricing models. Metadesk offers a variety of products and pricing models designed to fit any property’s unique situation and market conditions. Learn more here.

5. Google Business Profile Rolling Out Social Links 

Up until now, companies haven’t been able to manage or edit social links shown in Google Business Profile listings. Google is now adding this functionality as an attribute in Google Business Profiles, and it’s rolling out now. Learn more.

6. Learn Why GA4 Data Might Not Be Matching Up in Different Reporting

A common question and source of confusion that GA4 presents is when data doesn’t quite add up the same when drilling down into different areas of the UI or even with the API data from the platform. We found this blog to offer a lot of great common reasons why you’re seeing different metric counts when viewing the data in different areas of the UI.

7. Google Announces Changes to Visibility of HowTo and FAQ Markup

Google has announced changes to HowTo and FAQ markup visibility in the SERP. FAQ will only be shown for well-known government and health workshops while HowTo will only be shown for desktop users. This could significantly impact sites, including travel-related ones, that have capitalized on FAQ-rich snippet visibility over the years. Learn more about these changes here.

8. Google Search Generative Experience OFFICIALLY Rolling Out Links to Sources

This is a big, long-awaited change for SEOs and search marketers. Up until now, Google’s Search Generative experience has failed to feature links to sources and drive well-deserved traffic to the source sites. As of August 30th, when you see an arrow next to information in the experience, you can click it to see relevant sources and easily visit those pages. Learn more here.