Ireland/US: Irish hotel tech platform Avvio has joined forces with Texas-based Sceptre Hospitality Resources (SHR).
Avvio, known for its AI-powered booking engine allora.ai, supports hotels with direct acquisition through digital marketing and website design. Allora.ai services over 500 hotels worldwide and powers over £400 million in annual transactions.
SHR provides distribution, guest and revenue management software to over 1500 independent, group, casino and long-stay hotels. The company drives £2 billion in revenue per year through its Windsurfer CRS, selling 19 million room nights and managing 6.6 million reservations.
Serent Capital invested in SHR in 2020 and sponsored the group’s acquisition of Avvio.
SHR’s CEO, Rod Jimenez said: “Both SHR and Avvio are much loved brands that are passionate about providing world-class revenue generating technology solutions to independent and group hotels who want to deliver the best brand-led experience to their guests in the most profitable way.
“We’re excited to introduce the power of allora.ai into the SHR Windsurfer CRS – and combining it with SHR’s AI-enabled Maverick CRM and Wave RMS solutions. Together they will deliver an incredibly personalised customer purchase journey at every stage in the customer lifecycle.”
Jimenez added: “SHR and Avvio have complementary global customer footprints, products and sales teams across North America and Europe, which will fuel scalable global growth backed by significant local knowledge and incredible customer support. Together, I have no doubt that we can become the first-choice provider for forward-thinking hotels around the world who really value customer experience.”
Frank Reeves, CEO at Avvio, sad: “The coming together of Avvio and SHR creates a company that’s far more than the sum of its parts. Like myself, SHR’s CEO Rod Jimenez is a long-time entrepreneur and understands success is built around over-delivering for your customers every single day. Both businesses have innovation in their DNA and a real challenger mindset. I can’t wait to see what we can achieve together.”
