Omni Hotels & Resorts has appointed Michael Innocentin as its chief marketing officer (CMO). Innocentin will oversee the planning, development and execution of all brand marketing initiatives, including advertising, public relations, social media, the website and digital campaigns. Additionally, he will direct Omni’s customer engagement and Select Guest Loyalty programs. He will report directly to Jeff Doane, Omni’s chief commercial officer.
“I’m excited to join Omni because of its commitment to exceptional guest experiences and its diverse portfolio of hotels and resorts,” said Innocentin. “I look forward to collaborating with the team to create innovative campaigns that showcase the brand’s distinct offerings that resonate with the guest. My focus will be on developing a comprehensive marketing strategy that aligns with our financial and branding objectives, delivering exceptional results and elevating our brand.”
Innocentin’s career spans over 20 years in the hospitality industry. Prior to joining Omni, he served as the SVP, commercial projects at Fairmont Hotels. He has also held various leadership positions at Accor, including SVP, marketing, North America and VP, e-commerce & digital, North America.
In these roles, he has overseen marketing and digital strategies across multiple brands and geographies. He developed pre-opening strategies and marketing plans for key hotel openings, launched experiential campaigns and managed digital marketing, e-commerce and online reputation management. He has also worked on loyalty, partnerships and retail experience for the Fairmont brand.
“I have had the opportunity of working with Michael in the past and am always impressed by his creativity and passion for innovation,” said Doane. “With his extensive background in hospitality sales and marketing, he brings a wealth of experience and amazing ideas that I know will help us elevate our marketing to a new level. I’m particularly excited about his enthusiasm for creating unique, data-driven campaigns that will truly reflect our brand’s personality and drive revenue growth.”
