Skift Take
GetYourGuide has announced the addition of a sports tours category to meet booking demand, in the latest tweak to its digital platform interface this year. As the company experiments with matching the right tours to the right audience, this is unlikely to be the last.
GetYourGuide is betting on sports experiences as the next wave in tours and activities. The online experiences platform launched its new sports category Monday with a branded Originals tour to experience the home of Formula 1 legend, McLaren Racing.
Demand for sports tours has grown 137 percent in the first half of 2023 compared to the same period last year, according to GetYourGuide booking data. The platform has since replaced its Adventure category with a new Sports tab on its website and app - though adventure experiences remain searchable.
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