Skift Take
The rapidly booming Indian travel market is driving destinations worldwide to ramp up their marketing efforts toward the increasingly lucrative group - including those in Africa for which India is already a crucial source market.
Destinations worldwide are courting Indian travelers, including countries throughout Africa. Authorities in several African nations are ramping up their efforts to attract visitors from the rapidly growing market.
Kenyan officials in particular view Indian travelers as an important segment in their efforts to make a full recovery from the pandemic. Kenya attracted the most Indian travelers among all African nations during the first eight months of 2023.
“Besides the historic and cultural ties, India is one of the largest source markets for Kenya,” said John Chirchir, CEO of the Kenya Tourism Board. Chirchir described India as a largely untapped market, from which Kenya is looking to attract half-a-million visitor arrivals annually.
The Kenya Tourism Board recently hosted the Outbound Tour Operators Association of India, a gathering that attracted more than 150 Indian tour operators.
Chirchir expressed optimism that conferences like