Skift Take
Visit Orlando has one of the largest budgets in the U.S. and is the envy of destination marketers. All eyes are on what happens next.
Visit Orlando may see a cut to its $100 million budget – one of the largest destination marketing budgets in the United States.
“The general consensus here is that there needs to be a general reduction beyond what I recommended,” said Orange County Mayor Jerry Demings at an Orange County Commissioners Board meeting Tuesday. Commissioners will have “conversations” with Visit Orlando on what that looks like, said Demings.
The meeting centered on Visit Orlando’s tourism promotion agreement with the county and the future allocation of tourist development tax dollars.
“At this time, no decisions have been made,” said Visit Orlando CEO and President Casandra Matej in a statement. Visit Orlando looks “forward to continued dialogue.”
Under the cur