Skift Take

The State Department's passport processing sluggishness amid the American international tourism boom is an opportunity for Puerto Rico's destination marketing organization.

Puerto Rico is launching a new marketing campaign aimed at travelers who were forced to delay or cancel trips because they couldn’t get their passport in time.

“No Passport, No Problem” will launch next month and remind Americans that Puerto Rico is a U.S. territory – no passport required.

“About a third of Americans didn't know that Puerto Rico doesn't require a passport,” said Leah Chandler, chief marketing of