When executing successful hotel events, two crucial elements should always be present—excellent hotel hospitality and flawless event marketing. Let’s explore why one should never be without the other and how you can transform your event ideas into reality.
Hotel Hospitality
When it comes to events, location is key. First, the right location can help ensure the attendance of your target audience. The size and available amenities are just as crucial, especially if you’re planning experiential and creative marketing events which typically require more space.
Choosing a logistically convenient hotel is one thing. However, you also need to pay attention to what participants will experience once they get to the venue. A gloomy venue without the right seating and ushers to guide people will make for a sub-par event experience.
On the other hand, imagine stepping into a ballroom with a light and airy feel. Then, upon entering, you’re greeted by welcoming staff armed with bright smiles and ready to precisely answer any query you may have about the event. There’s no question about it: a well-planned setup and hospitable personnel make for an excellent guest experience and help create a successful event.
Event Marketing
Today’s highly digital world means you compete with a host of other brands and companies for your target audience’s attention. You need to cut through the noise to draw attention and create anticipation for your event.
Going beyond traditional methods to include social media marketing, email campaigns, influencer partnerships, and more is a must. Aside from creating inviting and relevant event marketing collaterals, don’t forget to ensure you’re reaching your target audience on the platforms that they frequent. Doing so helps increase visibility. Plus, you have an ear on the ground, allowing you to stay updated on users’ sentiments and address any questions concerning the event.
The Synergy Between Hospitality and Event Marketing
Integrating hotel hospitality and event marketing is the best way to ensure event success. By creating and executing a cohesive plan that covers everything from creating a compelling narrative to delivering on your promises, you provide guests with an event to remember.
Always align your messaging with what you want your event to achieve and with the values of the hotel that you choose to go with. You must remain consistent throughout the journey. This way, attendees will have a clear idea of the message you want to convey, and you can meet your activity’s objectives.
Transforming Events 101: Tips for a Successful Event
Ready to transform your hotel events this year? Here are a few practical tips to get you started:
Set Event Goals or KPIs
A successful event doesn’t just mean you execute an activity on your desired date. You’re spending resources, not to mention your team’s valuable time, for an event, so you want to make it worthwhile. Before the planning phase, you must identify your goals for the event. What do you want to achieve? How many attendees are you targeting?
Clearly defined goals help provide direction to the next steps. The goals can help you decide on the location, the type of hotel you want to hold your event in, what experience you want your guests to have, and so on.
Don’t Skip Pre-Production Briefs
A pre-production brief is one of the last checkpoints before the event. It’s also the final chance you may get to ensure that every person working on the event, from social media managers to event ushers, is on the same page.
This is a crucial step for successful event execution, which can help you avoid oversights, miscommunications, and last-minute scrambling. It’s important to have every stakeholder present for this event for a seamless and memorable event experience for all involved.
Personalize When Possible
There are plenty of tools you can use to create customized marketing collaterals, from AI-generated content to easy-to-use creative design programs. This means there’s almost no reason to stick to the one-size-fits-all marketing approach. Whether it’s customizing event agendas to match individual interests, providing personalized welcome gifts, or offering tailored networking opportunities, incorporating personalized touches makes attendees feel valued and appreciated.
Putting in the extra time and energy to customize your approach helps reinforce the idea that the event is highly relevant to the people you’re reaching out to. It also helps your message become more noticeable than the cookie-cutter marketing materials of other brands.
Personalized marketing efforts (e.g., targeted email campaigns or exclusive offers for hotel guests) can enhance the sense of exclusivity and make attendees feel valued and appreciated.
Maximize Available Technology
Don’t be afraid to look into the different technological advancements that can help boost both your marketing efforts and the guest’s overall hotel event experience. For example, event management platforms can help you create hybrid events and expand your reach. Event planning apps also allow you to provide a more seamless experience from QR code check-ins to gathering post-event feedback.
AI or Artificial Intelligence has also made its way to the world of events planning and management. For example, AI-driven chatbots can engage with attendees in real time, answering questions and providing recommendations. AI-powered analytics tools can also improve your event marketing efforts. With the right tools, you can parse through social media conversations and online feedback to gauge attendee sentiment and identify areas for improvement.
Conclusion
Integrating hotel hospitality efforts and event marketing creates transformative events that leave a lasting impression on both the attendees and the people who make them possible. Seamless execution from the planning, promotion, execution, and post-activity evaluation is crucial for event success. Whether you’re planning a corporate conference, a product launch, or a conference for industry experts, remember to pair excellent event marketing with the warmth of hotel hospitality.
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EDRIAN BLASQUINO
Edrian is a college instructor turned wordsmith, with a passion for both teaching and writing. With years of experience in higher education, he brings a unique perspective to his writing, crafting engaging and informative content on a variety of topics. Now, he’s excited to explore his creative side and pursue content writing as a hobby.
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Over to you
The hotel industry is always changing, especially during a time of crisis. Make sure to future-proof your business and continue attracting new guests by investing in these solutions.
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