Independent hotel management company Trilogy Hotels has signed a deal with Schwartz Family Company which will see the group assume management of more than 1000 rooms across four hotels in NSW and the ACT.
Under the landmark deal, the Trilogy team has been appointed to manage operations for Mercure Sydney, Ibis Sydney World Square, Mercure Canberra and Fairmont Resort Blue Mountains.
“It’s an incredible moment for Trilogy Hotels,” said Trilogy Hotels CEO, Scott Boyes.
“This long-term agreement is a true meeting of the minds. We each share a passion for the hotel industry and understand what hospitality can achieve when everyone is playing to their strengths.”
Schwartz Family Company is the largest privately owned hotel group in Australia with more than 4000 rooms across 14 hotels.
Schwartz Family Company Director, Dr Jerry Schwartz, said the partnership will offer greater flexibility.
“This will give us the best of both worlds – greater flexibility in terms of managing the four hotels, complemented by a franchise agreement with Accor to plug into their global distribution systems,” said Schwartz.
“I have known and worked closely with Scott Boyes and his colleagues at Trilogy Hotels for over two decades and they bring an outstanding level of experience, professionalism, and understanding of owners’ needs.
“Each of the four hotels that we’ve signed to Trilogy Hotels is different in location, style, markets and operation, and therefore I will look forward to Trilogy Hotels designing individual strategies to maximise the potential and returns for the assets.”
Launched in December 2023, Trilogy Hotels is a hospitality venture conceived by three well-known figures within the hotel industry, Scott Boyes, Grant Alchin and Tony Ryan.
Trilogy Hotels COO, Grant Alchin, described Schwartz as a trailblazer in the industry and expressed his excitement about the new partnership.
“Jerry is someone who can see the true potential of a property, and he’s not afraid to try new ways of exceeding the expectations of his guests,” said Alchin.
“From installing mini-train rides or ice-skating rinks to attract families, he has shown time and again that he is blazing a new path for hospitality in Australia. We’re excited and proud to be part of this journey with him.”
Trilogy Hotels Executive Chair, Tony Ryan, said they look forward to working with the four existing general managers, their teams and guests.
“Our delivery of exceptional outcomes for Schwartz Family Company will be a catalyst for our business growth in Australia and New Zealand,” Ryan added.