Hotelogix

NOVEMBER 28, 2024

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

eHotelier

JUNE 24, 2025

Advertisements HotelREZ also helps properties stand out through targeted marketing including niche campaigns, consortia partnerships with pay-on-performance models, and exclusive corporate agreements.

Hotels 52

Hotels Target Marketing Market Marketing 52

Hotel Speak

JUNE 20, 2025

This article explores some of the ways you might already be positioned to tap into the wellness travel market. If you want to make this segment a core target market, you can offer wellness retreats in-house or collaborate with local wellness experts to offer specialised treatments, workshops, or retreats from your property.

Travel 57

Travel Hotels Tourism Accommodation 57

Hotelogix

FEBRUARY 5, 2025

Hotels should pick OTAs that match their target market and give good terms. It also streamlines room management, enhancing guest satisfaction and operational efficiency. To keep travel agents excited about promoting your hotel, give them good commissions, trips to see your property, and regular news about what you offer.

Travel 40

Travel OTA Hospitality Business 40

Hotelogix

JANUARY 21, 2025

In today's quick-moving world, the hospitality industry faces a constant challenge: to attract and keep guests. This is a common issue for many businesses in the hospitality industry. Let's explore some tried-and-true ways to make your place stand out in the busy hospitality market.

Hotels 40

Hotels Business Travel Operations 40

Hotelogix

FEBRUARY 19, 2025

Choose influencers whose audience aligns with your hotel’s target market Using Social Media to Attract Guests Pick the Right Social Media Platforms Different social media sites work best for different kinds of guests: Instagram: Share beautiful photos and videos of your hotel. Collaborate on giveaways to engage their followers.

Market 40

Market Marketing Hotels Email Marketing 40

SiteMinder

MARCH 17, 2025

Theyre responsible for key areas such as staff management, guest satisfaction, and financial performance, all while aligning the hotels activities with broader business goals. The title can varysome properties use terms like hotel manager, lodging manager, or director of hospitalitybut the core responsibilities remain the same.

Hotels 52

Hotels Revenue Management Revenue Operations 52

Hotelogix

JANUARY 12, 2025

From selecting the right location to managing construction and hiring staff, the pre-opening phase is about laying the groundwork. Integrate Your Rates and Inventory : Managing multiple OTA platforms manually can quickly become overwhelming, leading to errors like double bookings or inconsistent pricing.

OTA 52

OTA Hotels Travel Services 52

Hotel Business

MAY 6, 2025

Real estate investor, developer and manager Caliber has entered into a development rights agreement with an affiliate of Hyatt Hotels Corporation to develop 15 new Hyatt Studios hotels in the U.S. As a hospitality investor and developer since 2013, Caliber has taken notice that hotel inventory across the U.S.

Market 64

Market Marketing Real Estate Construction 64

Hotelogix

APRIL 24, 2025

When thoughtfully designed and effectively managed, a loyalty program can directly boost revenue, enhance guest satisfaction , and strengthen your hotel’s brand. Hotelogix PMS Supports Seamless Loyalty Integration Managing a loyalty program manually is time-consuming and prone to error.

OTA 52

OTA Upsell Hotels Target Marketing 52

Hotel Management

JULY 19, 2023

Ovolo Group is set to accelerate expansion plans with the launch a dedicated investment and asset management arm. The platform will enable the group to form joint ventures and strategic partnerships whilst recycling its own capital and enhancing its asset management functions. Founder and Executive Chairman, Girish Jhunjhnuwala.

Business 189

Business Management Real Estate Target Marketing 189

Hotel Management

SEPTEMBER 25, 2024

TFE Hotels has signed a multi-property management agreement with New Zealand’s Heritage Hotels, which will see half of the Heritage portfolio refurbished and rebranded under the Adina and Rendezvous brands. TFE Hotels is set to establish a New Zealand Country Office in Auckland to support its growing presence in the market.

Global Distribution System 280

Global Distribution System Target Marketing Hotels Forecasting 280

Inn Quest

MARCH 2, 2023

Hotel management is a complex and challenging task requiring business acumen and customer service skills. This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers.

Management 90

Management Target Marketing Marketing Strategy Revenue Management 90

Hotel Management

AUGUST 8, 2024

The Australian Tourism Export Council (ATEC) is calling for tourism and hospitality work across all regional areas in Australia to be included under the Working Holiday Maker (WHM) visa program’s qualification for second and third-year visas.

Tourism 130

Tourism Hospitality Target Marketing Business 130

MediaBoom

AUGUST 1, 2024

After what amounted to be a rough period from the COVID-19 pandemic, the hospitality and tourism industry has bounced back healthily. How do you make marketing for hospitality and tourism successful? How do you make marketing for hospitality and tourism successful? Research and target local keywords.

Tourism 105

Tourism Market Marketing Hospitality 105

Inn Quest

SEPTEMBER 5, 2023

At a glance: What is Hotel Inventory Management? Managing your hotel’s inventory efficiently can significantly impact your bottom line, guest satisfaction and overall operational effectiveness. Firstly, What is Hotel Inventory Management? These are managed as inventory and must be scheduled and priced accordingly.

Management 87

Management Overbooking Revenue Hotels 87

Hotel Management

JUNE 20, 2024

“We have a very ambitious target to triple the number of hotels from 80 to 250 by 2035. The majority of [new hotels] will be outside Japan, and Australia is one of the key target markets. Japanese hospitality meets western management. Read this interview in the latest issue of HM.

Resorts 147

Resorts Hotels Target Marketing Tourism 147

Refine

OCTOBER 9, 2023

Hospitality is awash with data. From pricing analysis to targeted marketing, from occupancy rates to guest engagement, every hotelier knows that metrics are important – but how do you sort the interesting from the invaluable? What to Do with the Hotel Data?

Target Marketing 105

Target Marketing Occupancy Hotels Market 105

Hotel Business

JANUARY 16, 2024

Wurzak Hotel Group has expanded its services to include third-party hotel management services for additional ownership groups in strategic markets. “We have historically focused on managing hotels for a select group of owners,” Jake Wurzak, co-CEO of Wurzak Hotel Group (WHG).

Services 64

Services Management Target Marketing Operations 64

Hotel Speak

JUNE 6, 2023

The world of travel and hospitality has always been at the mercy of change. Additionally, advances in data analytics are allowing hotels to gain valuable insights into customer preferences that can be used for targeted marketing campaigns. Still, few could have anticipated the seismic shifts experienced over the past years.

Hospitality 101

Hospitality Accommodation Travel Tourism 101

SiteMinder

JULY 13, 2024

What is hotel revenue management? Hotel revenue management is the strategic distribution and pricing tactics used to sell perishable room inventory to the right guests at the right time in order to boost revenue growth. What is the primary purpose of revenue management? Why is revenue management important for the hotel industry?

Revenue Management 98

Revenue Management Revenue Management OTA 98

STAAH

DECEMBER 12, 2023

Here are 8 smart pricing strategies for hotels to boost revenue and drive more bookings during the holiday season The holiday season marks a period of increased travel, festive cheer, and heightened demand in the hospitality industry. This strategy not only secures bookings but also helps in revenue forecasting and inventory management.

Target Marketing 103

Target Marketing Cancellation Forecasting Revenue 103

Travel Media Group

JULY 19, 2023

Podcast host Ryan Embree welcomes the newest addition to the TMG Hospitality Trailblazers series, Mauri Berry, Vice President of Marketing & Digital Strategy at Remington Hospitality! Suite Spot Podcast · 116 – TMG Hospitality Trailblazers: Mauri Berry Episode Transcript Our podcast is produced as an audio resource.

Hospitality 98

Hospitality Market Marketing Business 98

Hotel Management

DECEMBER 20, 2023

Then there’s a couple of shops on either side of our lobby which are intended for hospitality operators. A lot of the target [market] was around project-focused corporate opportunity. There is a small meeting space or boardroom, and we have a separate lobby and a separate entry point for the residents as well. It is a mix.

Construction 267

Construction Shopping Pipeline Occupancy 267

Hotel Business

MARCH 14, 2024

With Facebook hitting its 20-year anniversary, Hotel Business spoke with Erin Whitlock Brown , social media manager, Valor Hospitality Partners , to see how the company and other social media outlets have changed hospitality. influenced the hospitality industry from a business perspective? YouTube, TikTok, Instagram, etc.)

Hospitality 64

Hospitality Target Marketing Business Consumer 64

STAAH

OCTOBER 15, 2024

As technology continues to advance, hotels have transformed the way they manage daily tasks and interact with guests. Property Management System (PMS) A Property Management System (PMS) is the heart of hotel operations, handling everything from reservations and check-ins to billing and room assignments.

Operations 107

Operations Overbooking OTA Revenue 107

gcommerce

AUGUST 27, 2024

When it comes to luxury hospitality, every empty room represents a missed opportunity and mastering the art of revenue management is paramount. The role of revenue management in luxury hospitality At the core of revenue management lies the art of optimizing room rates and availability to maximize revenue.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

Little Hotelier

FEBRUARY 11, 2024

Inspired by Japanese architecture and Indonesian culture, the gorgeous villa is expertly run by General Manager Wan Fikrie. Little Hotelier spoke with Wan about the property’s goals and the need to utilise market-leading software. Often guest expectations are exceeded and they are always impressed by the dedication to hospitality.

Revenue 98

Revenue Target Marketing General Manager Dining 98

SiteMinder

AUGUST 1, 2024

A well-crafted hotel business plan is essential for laying the foundation for success in the competitive hospitality industry. Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision.

Business 95

Business Revenue Hotels Occupancy 95

Hotel Business

MARCH 14, 2024

Oracle has introduced its Oracle OPERA Cloud Central , an all-in-one hospitality platform unites data and functionality from OPERA Cloud’s modules under a common user interface and experience. This includes setting and comparing KPIs for account managers and sales staff to keep track of account performance.

Hospitality 59

Hospitality Sales Business Target Marketing 59

Catala Consulting

JANUARY 8, 2024

Introduction Revenue Management Systems (RMS) are the cornerstone of modern hospitality and travel industries. This article will explore the evolution of RMS, highlighting key developments and the impact on the hospitality industry. They primarily helped in setting room rates and managing reservations.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

SiteMinder

JANUARY 8, 2024

What is hotel management? Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Successful hotel management is about being able to adapt and meet challenges within a range of roles and responsibilities.

Operations 59

Operations Management OTA Hotels 59

Little Hotelier

FEBRUARY 25, 2024

What is revenue management consulting? Revenue management consulting is specialised expertise that a business can bring in to gain guidance on managing and optimising revenue. An investment in hotel revenue management services is therefore one that can quickly deliver an attributable return.

Revenue Management 52

Revenue Management Revenue Services Management 52

Social Hospitality

MARCH 27, 2023

Once you’ve gathered these insights, you can reference them directly while marketing your products to your ideal customers, creating a more personalized message and increasing the likelihood of customers converting. Suppose you sell a beauty product.

Cost Per Click 130

Cost Per Click ROI Market Research Target Marketing 130

Hotelier Magazine

JANUARY 24, 2024

It could also be said that to manage an unforgettable relationship with your customers, it wouldn’t hurt to strive for all three. That’s not always humanly possible, however, that is where a little technical help — such as a customer relationship management system, or CRM — comes in.

Business 59

Business Hospitality Email Marketing Management 59

Hotelier Magazine

DECEMBER 17, 2024

This illumination is facilitated with hotel market segmentation, a key component of a viable hotel revenue-management strategy. IHG is a great practitioner of market segmentation, says Tarandeep Singh, regional VP of Commercial, Marketing & Revenue Management, Canada, IHG Hotels & Resorts.

Revenue Management 52

Revenue Management Revenue Market Marketing 52

SiteMinder

JANUARY 8, 2024

What is hotel management? Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Successful hotel management is about being able to adapt and meet challenges within a range of roles and responsibilities.

Operations 52

Operations Management OTA Hotels 52