Accor has launched Handwritten Collection, a portfolio of hotels that offer an intimate and stylish experience. The Handwritten Collection portfolio is expected to reach more than 250 hotels by 2030.
Accor is growing it’s hotel portfolio with the addition of a new brand – Handwritten Collection – a global portfolio of bespoke hotels offering an intimate and stylish hospitality experience.
With the creation of Handwritten Collection, Accor is broadening its portfolio and midscale hotel offerings and will look to replicate the success it has achieved with the Group’s other collection brands across other segments. Handwritten Collection will bring together hotels with individual personalities, intimately reflecting the character and warmth of the people who look after them. Like a handwritten note, each host’s individual touches will be subtly encountered at select moments throughout the guest journey.
Accor Pacific CEO, Sarah Derry said: “Handwritten Collection is a curated selection of hotels that exhibit charming and original concepts; appreciated by travellers who are searching for heart-warming travel experiences and cherish the unique personality of a hotel.”
“We understand our customers and innovate to meet their needs and the needs of our owners. Handwritten Collection hotels promises a best-in-class experience, impactful gestures, and strong loyalty benefits and rewards through ALL- Accor Live Limitless which will keep guests coming back.”
The brand launches with an immediate footprint of 12 committed hotels and development activity that includes 110 Handwritten Collection leads globally totalling more than 11,500 rooms. Wonil Hotel, Perth was the first Handwritten Collection hotel to open in Australia in February 2023 and Hotel Morris, will open on Pitt Street in Sydney in June.