Skift Take

In-flight entertainment has long been a critical part of airlines' efforts to attract travelers, and the increasingly lucrative sector is poised to provide major carriers more opportunities to stand out from rivals.

Rashaad Jorden

Airlines have been working to improve in-flight entertainment options for years, with Skift Research stating in a 2014 report that it was an important factor for airlines to compete.

How are airlines looking to beef up the options they provide? And what else can be expected from a sector that's expected to grow from being worth close to $6 billion in 2022 to roughly $14.5 billion by 2033?

Here's a look at some recent advances that have helped airlines increase in-flight entertainment options for travelers.

Teaming Up With Streaming Services

Major airlines have looked in recent years to take advantage of the booming streaming industry, which is expected to be worth $330 billion by 2030. In addition, 85% of U.S. percent of households have at least one video streaming subscription.

JetBlue Airways, which has already had streaming partnerships with Showtime and Amazon, announce