Sat.Aug 10, 2024 - Fri.Aug 16, 2024

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Marketing Wars: Booking vs. Expedia – Who Spends Smarter?

Skift Blog

Skift Take: In 2023, Booking and Expedia spent a combined $13 billion on marketing, with Booking demonstrating better efficiency and global reach. While both still invest heavily in Google, they're shifting towards alternative marketing strategies like price discounting and B2B channels.

Marketing 311
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The 4 Key Differences in Selling Value vs. Price

Anthony Cole Training

Every business that has ever been started has done so by wanting to position its products or services on a continuum between the two extremes of value and price. Some businesses (think Apple, Ritz Carlton) are focused on delivering a high value experience. Some businesses (think Walmart) are focused on being the low-cost provider in their industry. Most businesses land somewhere in the middle.

Business 304
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CBRE Reduces U.S. Hotel Performance Forecast, Lodging Demand Softens

Lodging

DALLAS, Texas—CBRE reduced its forecast for U.S. hotel performance this year as lodging demand softens due to weaker-than-expected leisure travel and slowing corporate profit growth. CBRE now projects a 1.2 percent increase in revenue per available room (RevPAR) growth for 2024, down from the 2.0 percent estimated in May 2024. Nevertheless, CBRE anticipates 2 percent year-over-year growth in RevPAR in the second half of 2024, up from 0.5 percent year-over-year growth in the first half, […]

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AI Revolutionizing Hospitality: Addressing Pain Points and Paving the Way for the Future

Hospitality Net

The recent Walk The Talk: AI in Hospitality and Travel event spotlighted critical challenges plaguing the hospitality industry and unveiled cutting-edge AI-driven solutions already transforming the sector. Industry leaders shared insights into how AI is tackling these pain points and offered a glimpse into the future of hospitality, showcasing innovative strategies and technologies that promise to redefine the guest experience.

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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What a New FTC Crackdown on Fake Reviews May Mean for Travel

Skift Blog

Skift Take: Regulators aim to curb digital chicanery. Their target: fake AI reviews, paid praise, and biased endorsements from influencers. But policing the sprawling review ecosystem may become a headache for many.

Travel 337
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Empowering Consumers with Co-Creation and User-Generated Content

Social Hospitality

Marketing has evolved dramatically from traditional, one-way communication methods to consumer-centric approaches. Past strategies relied heavily on top-down messaging, where brands controlled the narrative, and consumers were passive recipients. However, today’s marketing strategies are shifting towards more interactive, dialogue-based ones. Brands focus more on building relationships with their audience and valuing consumer input to foster community.

Consumer 235

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Cloudbeds Welcomes AI and Machine Learning Pioneers to Revolutionize Hospitality Technology

Hospitality Net

Cloudbeds, the innovative leader in hospitality management technology, today announced the strategic hiring of AI visionaries Amit Popat, Head of Machine Learning, and Nikhil Shah, Head of Data Science. This move marks a significant investment in artificial intelligence by Cloudbeds, aimed at developing unparalleled applications for the hotel industry and ushering in a new era of what’s possible for hoteliers.

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We Ask Five Airline CEOs What They Really Think About AI

Skift Blog

Skift Take: Airlines comes in all shapes and sizes, and so do the real world applications for artificial intelligence. We sat down with five aviation leaders to find out how they think the new technology will impact their business.

Business 335
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HM Awards winner Ginni Post: ‘quiet achievers can also take home the accolades’

Hotel Management

The countdown is on to the 2024 HM Awards for Hotel and Accommodation Excellence, presented by Sealy Posturepedic, with nominations now open to determine the top properties, people and projects in the region. HM caught up with the winner of the 2023 HM Award for Marketing and Communications Associate (NZ/SP), GP Communications Founder, Ginni Post, to talk about her experience of the Awards.

Marketing 147
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Aperture Hotels Names Patrick Short Chief Operating Officer

Lodging

ATLANTA, Georgia—Officials of Aperture Hotels announced that Patrick Short has been named chief operating operator. In his new role, Short will provide cross-disciplinary leadership and direct operational execution and commercial strategy for Aperture’s portfolio of 27 managed hotels. “With more than thirty years of hospitality operations experience, Patrick is the perfect fit for Aperture’s growing portfolio to continue improving operations performance metrics across the board,” sai

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Choice Hotels International Installs Beehives at its North Bethesda Headquarters to Promote Sustainability and Local Biodiversity in Collaboration with Bee Downtown

Hospitality Net

Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, has installed three beehives at Choice Hotel’s corporate headquarters at the Pike & Rose development in North Bethesda in collaboration with Bee Downtown to promote sustainability and local biodiversity with its. Pollinating a 3-mile radius from their hives, the estimated 150,000 honeybees housed at Choice have the potential to positively impact 18,000 acres of surrounding land.

Hotels 266
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Skift IDEA Awards 2024: Meet the Winners

Skift Blog

Skift Take: The travel industry’s most coveted award for excellence in design, creativity, and innovation once again celebrates the brands and businesses that are redefining the future of travel. Discover the final results and meet the 2024 winners.

Travel 317
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Alex Hotel Perth joins the Independent Collection by EVT

Hotel Management

EVT is set to take over management of the 74-room Alex Hotel in Perth with the property joining the Independent Collection by EVT in mid-August. Located at 50 James St, Alex Hotel includes the renowned Shadow Wine Bar and Dining Room located next door, behind a classical 1950’s façade on William Street. “We are excited to partner with Alex Hotel and Shadow Wine Bar, two iconic names in Perth’s hospitality landscape, and welcome them to the Independent Collection by EVT,” said EVT Director

Hotels 147
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Knowland and Amadeus Present Q2 2024 Industry Performance Data

Lodging

ARLINGTON, Virginia—Knowland and Amadeus presented metrics from the companies’ Hospitality Group and Business Performance Index. For the second quarter of 2024, the Index shows overall health of 105.5 percent year-over-year (YOY.) This is the first time the overall Index has exceeded 100 percent, reflecting continued industry health across all reported indices.

Business 269
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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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Crafting a unique employer brand for today’s talent market

Hospitality Net

In today’s competitive job market, employer branding has become an essential strategy for attracting and retaining top talent. However, many managers still don’t know what exactly constitutes a strong employer brand. Is it down to company culture, work-life balance, benefits and compensation, or is there some other secret sauce that makes an employer desirable?

Branding 264
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Las Vegas Tourism Agency to Spend $1.7 Million on Formula 1 Tickets

Skift Blog

Skift Take: Las Vegas is betting nearly $2 million on Formula 1 tickets to woo airlines and showcase the city’s high-stakes potential. The gamble comes as demand for the race shows signs of faltering.

Tourism 304
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Looking to captivate with TikTok and YouTube shorts? Key video tips for hoteliers

eHotelier

Visual brands like hotels can gain a lot of traction and interest from video content, especially if you use platforms like TikTok and YouTube Shorts. Tailor your content to the platforms’ strengths and you can attract potential guests.

Branding 122
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Exclusive: Aligned Hospitality Rebrands The Tuxon Into a voco by IHG Hotel

Lodging

PHOENIX, Arizona—Aligned Hospitality Management has completed a rebrand of The Tuxon in Tuscon, Arizona, formerly a Design Hotels property, into a voco by IHG. Now known as voco The Tuxon, this hotel is the first voco in Aligned’s portfolio. The brand transition took 90 days. The voco flag was chosen to grow the hotel’s performance by attracting business travelers as the Tucson market has a solid corporate contribution.

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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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The Real Deal with AI in Hospitality: Over-Hyped Buzz or Under-Hyped Revolution?

Hospitality Net

The hospitality industry is no stranger to buzzwords. From "luxury experience" to "personalized service," we’ve heard it all. But few terms have generated as much excitement—and skepticism—as Artificial Intelligence (AI).

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Booking.com, Amex GBT, Airbnb, Tripadvisor: What Travel Execs Are Saying About AI

Skift Blog

Skift Take: Big travel companies have the resources to plan major tech overhauls to integrate AI, but it's taking longer than some had expected.

Travel 319
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Building a loyal seasonal workforce in your hotel

eHotelier

A strong, loyal seasonal hotel workforce is not an impossibility, even in the current hiring climate. By shifting management’s attitudes toward the seasonal workforce — and by introducing more agile processes into HR — hotels should find it easier to manage staffing swings during their on- and off-seasons.

Hiring 119
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Graduate by Hilton Opens in Princeton, New Jersey

Lodging

Graduate by Hilton announced the opening of Graduate Princeton. Located on Nassau Street in downtown directly opposite campus, Graduate Princeton has 180 guestrooms and a signature restaurant, Ye Tavern. Paying homage to the town’s history, architecture, and design, the opening marks the first new hotel to open in Princeton in nearly 90 years—and only the second hotel in its downtown, nearly doubling the number of available hotel rooms in town.

Hotels 264
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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

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Chef-Driven Hotel Brand Appellation to Open Urban Resort in Morgan Hill, CA

Hospitality Net

Appellation, the groundbreaking culinary-first hotel brand by celebrated American chef Charlie Palmer and luxury hospitality veteran Christopher Hunsberger, joins forces with visionary vintner Frank Léal of Léal Hospitality to announce Hotel MOHI by Appellation. Set to debut in fall 2025 in Silicon Valley’s charming Downtown Morgan Hill, the opening will mark the first full-service luxury boutique hotel in the destination.

Branding 264
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Hotel Manager Highgate Shifts Strategy Amid Uneven Business Travel Recovery

Skift Blog

Skift Take: The U.S. business travel recovery has been uneven. New York City? Thriving. San Francisco? Not so much. But the hotel manager giant Highgate sees signs for optimism.

Business 284
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Common causes and effects of hotel drownings

Hotel Business

Your pool is likely one of your guests’ most loved amenities, but, as you know, with great fun comes great responsibility. It’s essential to take all measures to help ensure guests remain safe at your pool, including drowning prevention. Drowning is one of the most traumatic things that can happen in any scenario, but it is especially tragic when it happens at a hotel pool.

Hotels 111
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DoubleTree Suites by Hilton Salt Lake City Downtown Completes Renovation

Lodging

SALT LAKE CITY, Utah—DoubleTree Suites by Hilton Salt Lake City Downtown announced the completion of a renovation including a redesign of the central atrium, lobby, guestrooms, food and beverage concepts, fitness center, and indoor pool. The hotel is managed by HRI Hospitality, and the renovation design was led by Studio 11. “We are thrilled to unveil a reimagined property to our guests that showcases the vibrant beauty of the city,” said Joe Snarr, area vice […] The post DoubleTree Suites

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Hotel Equities Celebrates the Opening of SpringHill Suites by Marriott Phoenix West/Avondale

Hospitality Net

Hotel Equities (HE), a leading hotel development, owner, and management firm, is excited to announce the grand opening of the SpringHill Suites by Marriott Phoenix West/Avondale. This new addition to the vibrant West Valley landscape offers a unique blend of comfort and innovation, designed to cater to both leisure and business travelers. The newly constructed hotel is owned by Virtua Avondale Hospitality, LLC.

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Despegar Sells Destination Unit to Iberostar Group, 600 Employees Transfer

Skift Blog

Skift Take: If this deals truly helps Despegar better focus on its core services — selling travel — then it would seem to make sense. In the process, Despegar gets leaner.

Services 289
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Roundtable: Is there a place for premium and luxury retail brands in hospitality?

Hotel Designs

Hotel Designs Roundtable: Is there a place for premium and luxury retail brands in hospitality? Roundtable: Is there a place for premium and luxury retail brands in hospitality? In collaboration with Danish furniture brand BoConcept , Hotel Designs Editor Sophie Harper co-hosted a discerning conversation alongside Michael Effenberger, Head of Business Development at BoConcept on the successful transition of high-end retail brands into the hospitality arena… At the beginning of July, our roundtab

Retail 109
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Italian Inspirations in a SoCal Setting

Lodging

In June, the Fairmont Grand Del Mar unveiled its reimagined lobby lounge, library, and bar, designed in partnership with Los Angeles-based design firm Bishop Pass. The spaces allude to opulent Italian palazzos, featuring new neo-baroque and rococo detailed furnishings, and to the local setting. “We were very much inspired by the existing architecture of the Grand Del Mar and its location in Los Peñasquitos Canyon Preserve as well as the great palaces and villas of […] The post Italian Insp

Hotels 248
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Beyond The Meeting Room: Luxury Magazine Resource

Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!