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After a terrible January for the airline, topped off by a brutal SNL skit, Alaska will likely use the Super Bowl ad to restore customer trust in its core markets.
Alaska Airlines has confirmed to Skift that it will launch a new advertising campaign during this weekend’s Super Bowl LVIII – and it comes just as the airline is trying to regain control of its messaging.
It has been a rough start to 2024 for the Seattle-based operator. On January 5, an Alaska Airlines Boeing 737 Max 9 suffered a dramatic blowout shortly after departure, prompting a nationwide grounding of the aircraft.
A parody commercial on Saturday Night Live on January 20 delivered a further