Skift Take
Hilton is running two new TV ads during the Grammy Awards, with one featuring the artist Laufey. The hotel group aims to woo music lovers by offering concerts and live events as some of the redemption options in its loyalty program.
Hilton is continuing a more than three-decade tradition of running TV ads during the Grammy Awards: On Sunday, it released spots touting why music lovers and concert-goers should pick its brands when booking hotels.
One ad shows Grammy-nominee Laufey (Laufey Lín Bing Jónsdóttir, a singer-songwriter from Iceland) performing at the Conrad Los Angeles. The clip captures moments from a mini-concert that Laufey performed for a group of fans. Tr