Skift Take
There are so many ways travel could benefit from generative AI, but there's a lot of data cleanup and investment that needs to happen first.
Microsoft is working with more than 3,000 companies to explore ways they can implement generative AI into their businesses.
That includes several applications in the travel industry, as highlighted during a presentation at HITEC in Toronto by Shane O'Flaherty, the global director of Microsoft’s travel, transportation and hospitality division.
“We're working with thousands of companies around the world. So It's here, it's here to stay,” O'Flaherty said. “Everything we're doing is focused on driving operational efficiency and allowing them to do more with less.”
Shane O'Flaherty, pictured presenting at HITEC, is the global director of Microsoft’s travel, transportation, and hospitality division.A big ongoing partner is Amadeus, the global distribution and travel software company, which is now exploring how generative AI could be integrated into its tech products for the travel industry, according to Michael Yeomans, the company's senior vice president of business i