Skift Take
Considering Booking Holdings' close relationship with Google historically, it's no surprise that Priceline went with Google Cloud for its generative AI integrations. Now, who's next?
Priceline is implementing generative AI from Google Cloud in several areas of its business.
The online travel agency, owned by Booking Holdings, said Tuesday that it is integrating the technology in its consumer-facing platform and internally. Deployments are expected to begin this summer.
Priceline plans to release a chatbot, being built with Google Cloud's Generative AI App Builder, that uses conversational AI to help customers plan trips. It will include the ability to book a trip directly within the chat tool, the company said.
The company said that the chatbot will be able to answer specific questions such as, "What are the best four-star hotel options in midtown Manhattan within wal