Skift Take
All would admit that the way online travel companies display the climate impact of flights is vague and inadequate. But help is on the way.
Dennis' Online Travel Briefing
Editor’s Note: Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal will bring readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.
Three airlines — American, Lufthansa and EasyJet — are joining the FAA, the European Union Aviation Safety Agency, and Google, among others, on an advisory committee to further develop a model to assess and report the climate impact of flight emissions.
It's a complex undertaking that could eventually give travelers, travel agencies, and corporations more reliable data on flight emissions.
The advisory committee conducts its first quarterly meeting Wednesday in Zurich. Among the goals: To assess the climate clout of non-CO2 flight emissions, such as methane and nitrous oxide, and to compare flight emissions to other transportation modes like