Tripadvisor launches new enhanced marketing text
Tripadvisor Enhanced Marketing Text is a new feature that enables advertisers to display custom marketing text on the hotel list and details pages
Advertisers can now promote their unique selling points and campaigns at a placement level on Tripadvisor, increasing their visibility and attracting more customers.
Key takeaways
- With this new feature, advertisers can effectively highlight promotions, discounts, and exclusive deals, such as the “Black Friday Sale,” “Wonder Week Deal,” or “Flash Sale,” in addition to ‘Book Direct’ messaging;
- Additionally, advertisers can display custom marketing text directly on listings to boost user attention, resulting in higher click-through rates (CTR) and increased conversions;
- Advertisers have full control at a placement level of when and where their Marketing Text is displayed, ensuring their message reaches the right audience at the right time.
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