Skift Take
San Francisco's tourism board is experimenting with a new medium to take on a formidable obstacle: a negative media perception.
The San Francisco Travel Association is making its first investment in connected TV advertising as part of its latest campaign to speed up its sluggish recovery and combat negative perceptions about the city.
The connected TV investment amounts to $1 million and is part of a larger $6 million campaign launched on Tuesday called “Always San Francisco,” said Lynn Bruni-Perkins, chief marketing officer for San Francisco Travel Association.
Other advertising investment avenues include digital ma