Taylor Swift is swiftly transforming the world of travel

Sold-out ‘The Eras Tour’ is set to boost economies the world over, and has everyone from Prime Ministers and Presidents to airlines and tourism boards turning into Swifties

Fan or not, Taylor Swift is a titanic force to be reckoned with. Beyond her abilities to inspire sonic-blast screams of ecstasy from Swifties and sold-out shows, her impact—or as the internet likes to call it, ‘the Taylor Swift effect’—is cultural, social, political, and, undeniably global.

Key takeaways

• According to data from the investment firm Bernstein, The Eras Tour boosted revenue for hotels in cities across the US. In the months Swift visited the cities, the revenue generated per room was reportedly 4% higher than the national average and 7% higher than the revenue of the same period a year ago;
• Market research company QuestionPro released a survey that revealed fans attending The Eras Tour aren't just attending the shows but are making a whole trip out of it: and sparing no expense, including a fair share of honeymoons;
• The Wall Street Journal also reported that locals and fans alike are spending big to see Swift perform, alleging that in addition to the purchase of tickets, a single concert-goer is spending an average of $1,300 on hotel accommodations, travel, food, and outfits.

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