Skift Take
India was the fifth biggest source market for Kenya in 2022. It, therefore, plays an important role in the African nation's strategy to recover its tourism sector from the pandemic.
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The Kenya Tourism Board has launched a marketing campaign in India. Under the campaign, the tourism board will provide travel agents with incentives to promote Kenya as a tourism destination to the Indian travelers.
The campaign highlights the importance of India for Kenya’s tourism. John Chirchir, Ag CEO, Kenya Tourism Board, said that India stands as a pivotal market for Kenya in terms of travel and tourism. “We believe that this initiative will significantly contribute to strengthening our foothold in this dynamic landscape,” he added.
Visa-free entry in Kenya: In January 2024, Kenya became a visa-free country for international tourists, including for Indian passport holders. The move aimed to boost the country’s tourism sector, while also streamlining the entry process in the country with a new digital portal. Travelers to Kenya only need to apply and pay for an electronic travel authorization in order to enter the country.
In 2022, Kenya received more than 81,000 tourists from India, an inc