Skift Take
Airbnb has been talking about introducing non-core services for an extended period. It's an educated bet that some will trickle out this year.
Airbnb several years ago had the ambition to be a "super brand for travel." There was talk of an Airbnb flights feature, as well as restaurants, boutique hotels and experiences. But the pandemic forced it to refocus on its core business of short-term rental stays.
New Chief Financial Officer Ellie Mertz on Monday said Airbnb is working on a bunch of adjacent services, some of which would be announced in upcoming quarters.
"I think what you should expect from us is we're going to be looking to prioritize those things that are adjacencies to our core business so that there is a right to win and a likelihood that people will want to buy the incremental services to make the existing service and experience better," Mertz said at a Morgan Stanley conference, her first p