Skift Take

Competition is heating up in the land Down Under, as the world’s most connected airline enters the Australian market for the first time.

From Afghanistan to Zambia, Turkish Airlines flies to more countries than any other carrier. But one nation has proved to be rather elusive, at least until now.

Over the weekend, one of the company’s distinctive red-tailed jets touched down in Australia for the first time. 

It’s tempting to write off the arrival of Turkish Airlines in Melbourne as just another new long-haul route. In reality, Flight TK168 marked the beginning of a mini aviation revolution in Australia – one that is likely to have the incumbents worried.

In isolation, Turkish Airlines’ thrice-weekly service via Singapore is unwelcome competition for Aussie flag carrier Qantas, but not a game-changer. However, things are about to heat up in the land Down Under.

Last December, the Australian Government approved more flights to and from Türkiye. The new permissions take the maximum number of weekly services from seven to 21 - and