Skift Take

This is one of the more significant announcements AWS made during a big news-making conference this week in Las Vegas.

Trip.com Group said Thursday that it has selected Amazon Web Services as its “strategic cloud provider” in a multiyear deal meant to drive innovations in travel bookings, personalized recommendations, and customer service. 

China-based Trip.com Group owns Trip.com, Skyscanner, and other travel sites. 

“They are using generative AI in order to reinvent the travel experience,” said Steven Elinson, managing director of Travel and Hospitality at AWS, in an interview with Skift.

“They're trying to create genera