Skift Take
ATPCO says the deal could lead to next-generation airline retailing that customers want.
ATPCO, the company that powers most airfare pricing, has acquired a company that it says allows travel sellers to update prices in real-time and paves the way for an experience more like regular online shopping.
ATPCO (Airline Tariff Publishing Company), which is owned by the airline industry, has acquired travel data analytics startup 3Victors. Terms were not disclosed.
ATPCO tracks and publishes airfare pricing across the market, which is then used to set prices for more than 400 airlines and more than 120 distribution companies. ATPCO says its data powers prices for 90% of airfare searches. The board consists of executi