Skift Take

Taylor Swift: A musical extravaganza or Christmas for business?

Taylor Swift’s Eras Tour made headlines even before it began — by overwhelming booking platform Ticketmaster and drawing attention even from the U.S. Senate. 

The money and impact on travel was a big story too: Ticket sales alone were expected to generate $590 million within the U.S. In Chicago, hotels had a 97% occupancy with over 44,000 rooms occupied. Some studies found that demand for workers in the vicinity of a stadium can reach close to 10 times normal levels. 

But what did Taylor Swift's tour do for short-term rentals in the U.S.? We dug through da