Skift Take
IHG will franchise a hotel at The Heart Of Europe, with potential for two more hotels at one of Dubai's best-known on-again-off-again tourism projects.
IHG is in talks to operate all three hotels on a man-made island that's part of Dubai's long-delayed tourism development: The Heart of Europe.
Earlier this month, IHG inked a deal with project developer Kleindienst for one of the properties on the island, the Marbella Hotel, IHG's Vignette Collection.
"On the island where Vignette Collection sits, there are two other [hotel plots]. We are in discussions to see how we can operate those other two," said IHG regional managing director Haitham Mattar.
The Heart of Europe is one piece of broader development known as The World, an archipelago project off the coast of Dubai that aims to recreate the world map w