Skift Take
A whole year has passed since Tony Fernandes declared his superapp would exclusively focus on travel, and so far, he seems to be sticking to the script.
AirAsia superapp, now rebranded as "airasia MOVE," announced the launch of ticketing platform MOVETIX on Monday.
AirAsia said it has partnered with Dublin-based ticketing platform Coras to provide access to over 10,000 global events and activities.
“It is no secret that AirAsia’s strategy and direction is shifting, and the superapp (rebranding to MOVE) has been a one-stop solution for all of this,” said Hassan Choudhury, who will be spearheading MOVETIX.
Choudhury told Skift that music and sports are two big global trends, and that integrating those categories into the ticketing services will boost the app's traffic, engagement and conversions to bundled travel products.
Tony Fernandes, CEO of A