Skift Take
If the business plan is to be believed, Beond Airlines could be a major threat to traditional operators before the end of the decade.
With corporate traffic slow to recover after the pandemic, wealthy leisure travelers are filling first- and business-class seats. They’re also paying handsomely for the privilege.
Now, one carrier is going a step further.
Dubai-based Beond Airlines is dedicating its entire aircraft to a super-premium leisure product. There’s no flimsy curtain here to separate the cabins; from the first row to the very back, every seat is a flamboyant lie-flat affair.
The onboard experience includes fine dining, with Beond-branded fine china from William Edwards and cutlery from Robert Welch. The airline also offers a limousine flight transfer service for certain flights. Think big private jet, without the big price tag.
The start-up launched its first revenue flights last November with its maiden service from Munich, Germany to the Maldives. Speaking at the time, Tero Taskila, the Beond CE