Skift Take

The Icelandic airline's biggest shareholder has secured his place in the captain's seat, but will the direction of travel change?

It’s been a dramatic weekend at Icelandic low-cost carrier Play.

Late on Sunday afternoon, it was announced that the airline’s CEO, Birgir Jónsson, is being replaced by Einar Örn Ólafsson, the current chairman of the board. 

Ólafsson is Play’s biggest shareholder and has been its chairman since April 2021. He is a familiar name in the Icelandic corporate scene, having held senior management positions at various local industrial firms. 

In a statement, Ólafsson described the airline as having enjoyed a “great ramp-up phase,” but add