Skift Take
Destination DC now has a bigger marketing budget to help lift its tourism numbers.
Destination DC will be aggressively promoting Washington's unique attractions and experiences in a $20 million campaign set to launch Wednesday.
“We’re pointing out things that are a nice surprise to those consumers and people who may not be as familiar with DC beyond the National Mall, beyond some of the things that they will read on a daily basis,“ said Robin A. McClain, chief marketing officer of Destination DC. “We want to share that surprise with them.”
Called “There’s Only One DC,” the $20 million global marketing campaign centers on Washington's attractions and experiences like the Library of Congress, the largest library in