Skift Take

Travel in Asia is expected to continue its post-pandemic boom this year, and here are some shaping travel on the continent.

The Asia-Pacific region is expected to play a key role in the travel industry's growth this year. Skift Research projected the region would see travel revenue jump 20% in 2024 from the previous year as outbound travel from China is expected to increase substantially.

So what are top travel trends in Asia? We posed the question to our artificial intelligence chatbot Ask Skift. Ask Skift used information that has appeared in our past news coverage and research. We also did additional reporting.

Ask Skift said:

Top travel trends in Asia in 2024 and beyond are shaped by several key factors:

China's Resurgence: China leads the Asia Pacific region in travel, and other countries that rely on Chinese travelers such as Hong Kong, Thailand, and Indonesia have also seen improvement. Despite expectations, travel volumes from China did not bounce back a