Skift Take

The new CEO of Qatar Airways is shaking up the carrier's premium strategy with a major change in policy.

If you thought the concept of flying first class was dying out, think again.

On Friday, Qatar Airways’ new CEO revealed the carrier is preparing to launch a new first class cabin. Badr Mohammed Al-Meer said the project was already in its advanced stages, with further details coming “very soon.”

Speaking to CNBC, he said that on certain routes “there is - and there always will be - very high demand for first class.”

Badr Al-Meer said the decision, which was taken in the past few months, had renewed urgency with the eventual retirement of the Airbus A380.

The super jumbo is currently the only plane type in Q