Skift Take
Minneapolis has been working hard to convince its Minnesotans that it's come a long way from its darker days.
Minneapolis recently concluded an aggressive marketing push titled “See What All the Fuss Is About,” a spring tourism campaign meant to combat the online narrative that the city’s a ghost town and its best days are forever behind it.
“We wanted to take back that mic, " said Courtney Ries, senior vice president of destination branding and strategy for Meet Minneapolis, the city's destination marketing organization. “We didn’t want other people to be in charge of that narrative.”
The negative sentiment comes from all sides.
Many Minnesotans have a negative view about their state’s largest city. Social media and the comment section on Minneapolis-related articles in the Minnesota's pap