Skift Take

Even without a CEO, Jumeirah's "2030 Mission" for growth remains on track.

Josh Corder

Jumeirah Group has appointed a chief brand officer to "spearhead the evolution of the brand," the luxury Dubai hotel chain said Thursday.

Michael Grieve will lead Jumeirah's "2030 Mission" to reach 50 hotels globally, around double what it currently has.

Grieve joins the team with a strong background in luxury but little expe