Skift Take
If Montana's state-wide ban goes into effect, legislators in other states may replicate it. Tourism boards will have ditch to TikTok, which will reduce the platform's influence in destination marketing in the U.S.
Tourism boards in Montana haven't given up their TikTok accounts just yet. They're waiting for legal challenges to play out following a recent state-wide ban.
Last week, Montana Governor Greg Gianforte signed legislation that banned app stores from offering TikTok, a response to allegations that the Chinese government uses it to spy on Americans. Starting January 1, 2024, app stores that offer it will face penalties starting at $10,000 per day.
TikTok and Montana TikTok influencers both filed lawsuits to block it, and for now, Destination Missoula and Glacier Country Tourism are still active. “We think waiting for it to play out at the national level i