Skift Take
TUI might be well-known for its package tours, but the operator remains intent on maximizing the cross-sell of dynamic pricing and standalone booking components to grow its market share.
British holidaymakers can now book a TUI hotel stay without choosing a TUI package tour or flight.
Launched in June with 12,000 hotels available via the TUI UK website, the European tour operator, well-known for its packaged holidays, continues to focus on flexibility to attract new customers.
Standalone TUI hotel booking was first launched in Sweden towards the end of 2022 with 10,000