Skift Take

U.S. tourism marketing officials are hoping that air service to China — a vital tourism market — improves later this year.

Dawit Habtemariam

U.S. destination marketing organizations plan to ramp up their marketing activities in China later this year. How much depends on progress the two governments make on restoring air service to pre-pandemic levels. 

In the coming weeks, U.S. destination marketing organizations are making their first sales trips to China. In August and September, Visit California and New York City Tourism + Conventions will make their first sales missions to China since the pandemic.

 “A lot of destination marketing organizations are already planning to travel to China to start to a