Skift Take
Saudi Arabia witnessed a 50% increase in Indian visitors in 2023. Now, it is ramping up its efforts to meet its ambitious target of 7.5 million Indian visitors over the next seven years.
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The Saudi Tourism Authority has said that the kingdom aims to make India its top source market. The country is seeking to bring in 7.5 million Indian visitors over the next seven years.
As part of its outreach strategy in India, the Saudi Tourism Authority held networking events in Mumbai, Ahmedabad, Bengaluru, and Delhi and interacted with travel trade associations.
Saudi-India tourism: In 2023, the kingdom witnessed a 50% increase in the number of Indian tourists as compared to 2022. As many as 1.5 million Indian tourists visited the Middle Eastern nation. The air connectivity between the two countries has also increased by 31% between 2019 and 2023. Flights now connect 12 major hubs in India with Riyadh, Jeddah, and Dammam.
Ramping up marketing efforts: Saudi Tourism Authority signed agreements and forged partnerships with several tour operators, travel trade associations, and event planners during the networking events. Notably, the country has simplifi