Skift Take
British Airways' bold new advertisements come as the airline tries to re-establish its premium brand positioning.
Is British Airways’ new ad campaign a masterclass or a missed opportunity? It’s a question that’s had the industry talking over the Easter weekend.
In recent days, the company’s latest advertisements have been popping up all over the UK, and they break almost every marketing convention.
There’s no slogan, no website, no call to action. There isn’t a QR code for curious minds to learn more. In fact, the name of the airline is barely visible.
At first glance, it looks like the outdoor billboards have the wrong-sized advertisements. An overly cropped image suggests there must be more. A printing error perhaps? Not so.
Photo Credit: British Airways/UncommonAccording to the airline, the campaign