Skift Take
Travel businesses are focused on offering safer products that boost in-destination economies as an industry survey matches adventure travel demand with traveler motivation.
Safety and sustainability appear to be key elements shaping the business of adventure travel for members who responded to the 2023 Adventure Travel Trade Association (ATTA) Industry Snapshot Survey.
Tour operators have seen their highest spend ratio in favor of local suppliers: An estimated 76% of the median price of $3,000 for an 8-night trip. These figures speak to the industry's "commitment to community engagement and sustainable environmental practices", Heather Kelly, ATTA's direct