Skift Take

What makes San Francisco such a great destination seems to reside more outside of its downtown area.

San Francisco’s downtown issues are holding back the city's tourism recovery. 

Visitor numbers won’t be back to its pre-pandemic level until at least 2025. Convention room night demand won’t start growing steadily until 2025. 

Tour operators say they're making adjustments. “All of our loops now start in Vegas instead of San Francisco because San Francisco was just becoming problematic for us,” said Yves Marceau, vice president of product for G Adventures.

Marceau said G Adventures has reduced the time its tour customers spend there, and noted feedback from customers that they don't feel safe. "Where we might have had a trip that was two nights, we're now g