Skift Take
Airbnb Plus didn't work out, and its official demise is the punctuation mark. Airbnb guests have many other ways to search for a stay, and the company's edge in exclusive listings has nothing to do with Plus.
Airbnb is finally ending its Airbnb Plus program after several years of it being an inconsistent priority, Skift has learned. The official end date is November 6.
When it launched in 2018, the company saw Airbnb Plus as a way to obtain and promote exclusive listings that met some 100 design standards. The goal was to conduct annual inspections and hosts had to list exclusively with Airbnb to qualify.
Airbnb confirmed the program's demise. "In an effort to perfect our core service, Airbnb has decided to discontinue the Airbnb Plus program," t