Skift Take
What's in a name? Call them GenerAsian Travelers or Native Explorers, a majority of Asian travelers share a strong penchant for travel experiences rooted in culture and heritage. Their shared enthusiasm extends to exploring the broader region as well.
In the evolving landscape of post-Covid travel, Hilton has cast its spotlight on a new demographic, the "GenerAsian Traveler." Hilton says this group is driven by a strong desire for self-discovery and a deep interest in exploring their cultural and ancestral roots through travel.
The insights follow a survey Hilton conducted with Ipsos, shedding light on the expectations and aspirations of these travelers.
The Hilton survey says that this new wave of Asian travelers is keen to travel, even if it means c