Skift Take

Amsterdam is struggling to shake off its historic image of the city where everything goes.

Amsterdam’s "Stay Away" campaign hasn't discouraged reckless tourists, according to a letter on Tuesday from the Mayor to the city council.

“The campaign results show that the approach of the campaign partly adjusts the image of the city but does not yet lead to a direct decrease in the attractiveness of the city for party tourists from the UK,” wrote Amsterdam Mayor Femke Halsema.

Launched in March, "Stay Away" aimed to discourage male partiers fr