Skift Take
It is becoming more clear that streamlined customer service is one of the biggest immediate opportunities for generative AI in the travel industry.
Amazon Web Services is having a conference all week in Las Vegas, and there have already been several reveals of next-generation offerings for the travel industry.
Amazon Web Services, a subsidiary of Amazon, is a cloud-computing company and it has been helping clients in travel and other industries develop ways to harness the latest advancement in AI, among its latest projects.
AWS Biometrics For ID and EntryAWS revealed a new biometrics product called Amazon One Enterprise, a kiosk that scans the palm of the hand to verify a person’s identity. AWS said the product could be used to provide access for travelers and employees at airports, hotels, and more.
AWS said the technology “combines palm and vein imagery” and delivers a reading accuracy rate of 99.9999%. The tech uses AI to record the palm and create a unique signature that is associated with credentials like an employee ID. Users hover their palm over the reader on the kiosk to gain entry.
The tech is meant to help companies move away from traditional security access mea